Discovery & Strategy
We started with a full audit of the existing site, content, structure, SEO, and technical performance, alongside a competitor analysis across Temprecord's key markets. From there, we mapped out a new information architecture organised around industry use cases (logistics, life sciences, food, industrial), making it easy for visitors to find what they need quickly.
Design
The design took its lead from Temprecord's new product packaging, bold gradients used as brand accents across backgrounds, cards, and CTA sections, balanced with clean, minimal layouts that let the products do the talking. The result is a site that stands apart from competitors who largely look dated and undifferentiated. Industry landing pages, product category pages, and resource tiles were all designed as a cohesive system, scalable as the product range evolves and cloud services roll out.
Webflow Development
The new site was built in Webflow, eliminating the plugin and PHP maintenance burden of WordPress entirely. Webflow's SaaS hosting delivers SSL and CDN out of the box, directly addressing the speed and reliability issues of the old site. The Webflow CMS gives the Temprecord team full control over products, resources, distributor listings, and industry content, without needing a developer for routine updates.
The calibration certificate database was successfully integrated into the new site, preserving this critical functionality for customers worldwide.
SEO Migration & Strategy
We carried out a full pre-migration SEO audit, mapped all existing URLs, and implemented 301 redirects to protect existing ranking signals through the transition. On-page content was restructured for clarity and keyword targeting, with optimised landing pages built around Temprecord's core product and industry terms, laying the groundwork to close the gap on larger competitors.
