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Human Interest
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Webflow
The old site relied on outdated WordPress templates and plugins that slowed performance and made updates frustrating. Important work samples were hard to find, and the overall look and feel didn’t align with the professionalism of the writer’s portfolio.
Ease of use was a priority. The client wanted to be able to quickly upload new articles, refresh service information, and adjust content independently, without relying on developers.
Form Digital migrated the site into Webflow, implementing a minimalist, typographically strong design that puts the writing itself at the centre. A custom CMS was set up for articles and projects, with flexible layouts that make browsing intuitive. Clean navigation and bold visuals help communicate both experience and a deep passion for storytelling.
The new Human Interest portfolio is impactful, easy to manage, and future-proof. The client now has a living digital presence that showcases expertise with confidence and authenticity, helping them attract new opportunities while continuing to update their body of work.