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Workfurniture
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Webflow
The existing combined site was trying to serve two audiences at once - fitout clients and online shoppers. This diluted the messaging and didn’t present the fitout service with the authority it deserved. The navigation and structure were simple but failed to support SEO growth or differentiate Workfurniture in the competitive fitout space.
With organic traffic declining and competitors ranking far higher for target keywords, Workfurniture needed a stronger online presence that reflected their reputation. Content like project galleries, testimonials, and case studies weren’t being utilised to their full potential.
Form Digital created a Webflow CMS site dedicated to fitouts, designed around large imagery, video testimonials, and project showcases. A clear sitemap structure was implemented to highlight services, industries, and inspiration galleries. The CMS allows Workfurniture’s team to easily upload new projects, articles, and galleries without relying on external support.
The new website gives Workfurniture a dedicated platform to grow this side of the business. It now communicates authority and creativity, with strong visuals and easy enquiry pathways. SEO optimisation positions the site to capture local searches for “office fitouts” and related terms, ensuring Workfurniture competes effectively in Auckland and across New Zealand.